We were challenged with this project. With thousands of articles and an avid readership, we needed to make sure not to lose a single piece and still appeal to their current readers and sponsors. We did it.
We focused on adding new readers by offering them a better mobile experience and a more modern visual. We were able to increase their readership by 55%, thus increasing their sponsorship revenue for 2017 by 68%!
While Georgia Health News.com brought us a new set of challenges, Andy Miller was great to work with and ultimately we have provided their readers with a better platform and brand for their publication. We can’t wait to see what happens for them this year.